Virtue Labs
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Virtue Labs is a US-based hair care brand harnessing a transformative protein in all of its styling and treatment products. Alpha Keratin was discovered by Dr. Luke Burnett, a retired US Army Colonel who used keratin for tissue regrowth and wound healing. However, after conducting further research, his team discovered Alpha Keratin could repair hair, and so Virtue was born.
Keratin makes up 90% of your hair, nails, and skin, so your body will recognize Alpha Keratin 60ku® as your own, making it incredibly powerful. Helping to smooth, resurface, and fill in damage on every strand, it's also been found to reduce frizz by 67% and increase thickness by 22% in clinical trials.
While Virtue's products are renowned for their human keratin content, the brand's impressive attributes don't end there. As well as being free from sulfates, colors, parabens, and dyes, the scents used don't overwhelm the senses and they won't interfere with any other fragrances you're wearing. What's more, while hair repair products typically feel very heavy on fine hair, the formulas created by Virtue are lightweight, meaning you can touch your hair all day without feeling the product in your strands. Virtue's fragrances are also designed to lift and energize your mood, meaning they serve a purpose rather than simply smelling good. Each blend has been infused with fruit extracts and essential oils that moisturize and nourish your hair, including lavender, spearmint, and coconut. Lavender is popular for its soothing properties while spearmint has a stimulating effect and coconut helps to nurture hair.
You can browse the full range of Virtue products at SkinStore today. As well as shampoos and conditioners, we stock styling creams, moisturizing primers and much more.
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Log in/sign up to use Wishlists!VIRTUE Celebrate Hair Repair Full Pro Size Duo (Worth $168.00)
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$134.00 -
Log in/sign up to use Wishlists!VIRTUE Holiday Healthy Hair Revival Kit (Worth $130.00)
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$98.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$134.00 -
Log in/sign up to use Wishlists!VIRTUE Celebrate Hair Repair Recovery Pro Size Duo (Worth $168.00)
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$134.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$30.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 120ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$50.00 -
Log in/sign up to use Wishlists!VIRTUE Curl-Defining Whip 156g
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$40.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish and Manta Brush
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$36.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream 120ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$36.00 -
Log in/sign up to use Wishlists!VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$20.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$70.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Exfoliating Scalp Treatment 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$50.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Shampoo 240ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$42.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Density Booster 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$28.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner 200ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$44.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Leave-in Conditioner 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$34.00 -
Log in/sign up to use Wishlists!VIRTUE CORRECT Healing Oil 0.67 fl. oz
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$26.00 -
Log in/sign up to use Wishlists!VIRTUE Healing Oil 50ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$45.00 -
Log in/sign up to use Wishlists!VIRTUE Frizz Block Smoothing Spray 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$46.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Dry Shampoo Travel Size 51g
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$18.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo Travel Size 2 oz
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$17.00 -
Log in/sign up to use Wishlists!VIRTUE Smooth Conditioner Travel Size 57ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$18.00 -
Log in/sign up to use Wishlists!VIRTUE Air Dry Essentials Kit
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$144.00 -
Log in/sign up to use Wishlists!VIRTUE Healthy Scalp Trio
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$134.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Conditioner 200ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$44.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$17.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 240ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$42.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Topical Scalp Supplement 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$58.00 -
Log in/sign up to use Wishlists!VIRTUE Labs Flourish Mask for Thinning Hair 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$70.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo for Thinning Hair 240ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$44.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Conditioner 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$18.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Discovery Kit (Worth $46.00)
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$38.00 -
Log in/sign up to use Wishlists!VIRTUE Keratin Healing Mask and Oil Bundle
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$112.00 -
Log in/sign up to use Wishlists!VIRTUE Heal and Prime Duo
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$78.00 -
Log in/sign up to use Wishlists!VIRTUE SMOOTH Un-Frizz Cream 4 fl. oz
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$44.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Brow Density Booster 0.14 fl. oz
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$80.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Conditioner for Thinning Hair 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$20.00 -
Log in/sign up to use Wishlists!VIRTUE Full Restorative Treatment Set
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$150.00 -
Log in/sign up to use Wishlists!VIRTUE ColorKick Illuminating Mask 150ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$70.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying and Exfoliating Scalp Duo
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$78.00 -
Log in/sign up to use Wishlists!VIRTUE Full Conditioner 200ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$44.00 -
Log in/sign up to use Wishlists!VIRTUE Full Shampoo 240ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$42.00 -
Log in/sign up to use Wishlists!VIRTUE Purifying Shampoo 120ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$32.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$126.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo Professional Size 500ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$78.00 -
Log in/sign up to use Wishlists!VIRTUE Recovery Shampoo 240ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$42.00 -
Log in/sign up to use Wishlists!VIRTUE Curl Shampoo 500ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$78.00 -
Log in/sign up to use Wishlists!
VIRTUE Recovery Shampoo 60ml
VIRTUE 6-in-1 Styler Styling Cream Sample 7ml (Worth $2.10) Worth $2.10VIRTUE Gift
Receive a free Virtue 6-in-1 Styler Styling Cream when you spend $50 or more on the brand. Complimentary gift will be awarded at the cart. Offer valid for a limited time only, while supplies last.SHOP NOW$17.00